T-HOPE said:
PIF stands also for the fact that one can acquire the movie, as long as the receiver pays the costs (1 blank disc and shipping costs).
Incorrect. That is referred to as "B&P." "PiF" means the sender gives it away at a loss to himself, not breaking even, and certainly not profiting. The catch is, the recipient is supposed to then give it away to three more people, and so on.
Given that a blank costs around twenty cents and two stamps is sufficient postage for sending domestically, this puts each person out less than three bucks total.