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I havent seen this one but I just read over on IMDb that it will be released in UK theatres with 2 different ratings... is this a sign of things to come? effectively giving each age group a differently edited version to suit their tastes? this would allow studios to cater to both demographics rather than having to pander to the lowest common denominator that is sucking the soul from modern cinema... so is this a good idea or another sign of the moviepocalypse?
Hoping to boost attendance for Brüno in the U.K. and Ireland where it can only be seen by adults 18 and older, Universal plans to release a second version of the movie -- deleting about two minutes of footage that British censors had objected to -- so that it can be seen by anyone over the age of 15. The two versions will play in theaters at the same time, something apparently unprecedented in British cinema history. In a statement, Universal Pictures International President David Kosse said, "Both of these versions will allow many more of Brüno's fans in the U.K. to enjoy the film." No studio executive could remember any other film being released in both "18" and "15" versions. Daily Variety reported today (Tuesday) that the decision to release the two versions was made after U.K. exhibitors reported that they had turned away teenagers last weekend. Nevertheless, Brüno scored the best opening weekend ever for an 18-rated comedy in the U.K. last weekend, despite the fact that its $8.1 million in ticket sales was 8 percent below Borat's. That film had a 15 rating.
from: http://www.imdb.com/news/ns0000003/#ni0877517
Hoping to boost attendance for Brüno in the U.K. and Ireland where it can only be seen by adults 18 and older, Universal plans to release a second version of the movie -- deleting about two minutes of footage that British censors had objected to -- so that it can be seen by anyone over the age of 15. The two versions will play in theaters at the same time, something apparently unprecedented in British cinema history. In a statement, Universal Pictures International President David Kosse said, "Both of these versions will allow many more of Brüno's fans in the U.K. to enjoy the film." No studio executive could remember any other film being released in both "18" and "15" versions. Daily Variety reported today (Tuesday) that the decision to release the two versions was made after U.K. exhibitors reported that they had turned away teenagers last weekend. Nevertheless, Brüno scored the best opening weekend ever for an 18-rated comedy in the U.K. last weekend, despite the fact that its $8.1 million in ticket sales was 8 percent below Borat's. That film had a 15 rating.
from: http://www.imdb.com/news/ns0000003/#ni0877517