There probably should be, but nowadays especially, I really don't think there is. Whether it's Vulture, Buzzfeed, or Cineaste, the writers are really just writing about what they personally liked, rather than what they think the film will give to most people. Virtually anyone can do that. It takes more skill to see a film from a broader pov than only your own.
I have to say that I hate this common expression. It seems to me reductive and dismissive of people. I don't like to accuse people of not using their brains because they enjoy something that I don't. And I think it's also no easy feat to make something that is "just" entertainment for a broad audience. We see this all the time when big blockbusters flop, much less when "auteur" directors like a Jim Jarmusch or someone try to do a mass market film and fail. It's so easy to pretentiously claim the high road and say a filmmaker "isn't trying to make something that follows conventions" whenever people criticize their work for being obtuse or disconnected. It's easier to criticize someone like Spielberg than to actually try to do what he does.
There are for sure big blockbuster movies that I think are dumb and can't believe people like. But I refuse to hate on CG, superhero films, or popular cinema in general simply because it has widespread appeal and I'm attracted to more niche stuff. People can connect with different directors or styles (or anime!) or not connect with it, and it doesn't inherently make one person or their tastes better, more refined, or more accomplished. The film world is big enough for everyone to find different things to love equally.