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leeroy said:don't they already do this? my nephew has an xbox and you can pretty much stream a movie the same day it's a available to buy. with sky tv you can rent/watch a new dvd release without having to leave your home.
To some extent, yes. There is the cable On Demand and Walmart's Vudu where it's pay-per-view, but a subscription service like Netflix is left out for two reasons: monthly subscription as opposed to per view, and Netflix is the biggest in the U.S. and the studios are scared of their dominance.