I recently talked my mother into buying a projector. She did so more to humor me than out of a belief in its awesomeness ("will the image be bigger than my [moderately sized] TV?" she asked). After experiencing the magic of the movies in her living room, she's no longer skeptical.
That said, I remain thoroughly unconvinced by the need for ultra blu-rays. Blus are noticeable improvements over dvds, yes (albeit not really to her), but will an ultra blu look better than
that, with the same projector and screen? Maybe a
bit, but
$10 better? Oh,
hell no. Price them the same as regular blus,
then we'll talk.