Are the MCU films good? Well let's see, according to my personal ratings of each film:
Iron Man - 8/10
The Incredible Hulk - 7/10
Iron Man 2 - Not sure, going to rewatch and analyze soon
Thor - 8/10
Captain America: The First Avenger - 7/10
The Avengers - 9/10
Iron Man 3 - 9/10
Thor: The Dark World - 6/10
Captain America: The Winter Soldier - 10/10
Guardians of the Galaxy - 8/10
Avengers: Age of Ultron - Not sure, going to rewatch and analyze soon
Ant-Man - 7/10
Captain America: Civil War - Not sure, going to rewatch and analyze soon
Doctor Strange - 8/10
The ones I marked "not sure" are the films I haven't thought about in detail enough to give them a rating, but soon I'll rewatch and analyze them, and come back and rate it here. But yeah, they're good films. At least in my opinion.
The things pointed out in the article isn't Marvel's fault, though. Kevin Feige's grand plan for Marvel was genius because this is exactly what comic books did. I know it's an entirely different medium, but they're adapted from comics and it works for them.
Same goes for DC in theory, though their universe doesn't seem to be going to well. Man of Steel was IMO great, albeit controversial, and I think Nolan's input as a producer helped a lot. However when Warner decided to turn in into a Cinematic Universe, bring Batman and Wonder Woman to the sequel, continue with the storyline established in Man of Steel, and also try to do Doomsday, not to mention the lack of input from Nolan... It just didn't work. Suicide Squad also suffered from being mostly studio driven.
X-Men? Well, Days of Future Past was fantastic, but what was also supposed to be fantastic (four) ended up being one of the worst in the genre. Deadpool was great, but Apocalypse wasn't what it was supposed to be. Gambit is in development hell... And now the studio doesn't even know what to do with the series. I think it's time for another deal with Marvel...
Sony's Spider-Man attempt? I'm probably the only one who loves both Amazing Spider-Man films and dislikes the Raimi films. Nevertheless, they put too much faith in just one movie (ASM2) to kickstart their own universe. I mean, Amazing Spider-Man 3, Sinister Six, Black Cat, Amazing Spider-Man 4, Venom... 5 movies, all depended on this movie? It was suicide. Of course we all know ASM2 didn't reach its billion dollar goal and the plan fell apart. It was a shame, I was looking forward to it, but what do you expect from putting too much faith in this one movie?
And finally, Star Wars... As if Disney thought everything in their empire wasn't enough, they took a story with a beginning, middle, end and tragic, meaningful backstory (even they added deeper meaning to the mythos of Star Wars: watch "The Prequels Are Secretly Brilliant?" on YouTube to get the point of the prequels), and decided to turn it into another endless franchise. Spin-offs, I'm okay with. Trying to continue the franchise with a Sequel Trilogy? As long as it adds to the mythos of the saga... Except it didn't. Not only was Fan-Service Awakens not a good movie, a lazy copy everything from the OT, and had ruined old characters (except Chewbacca, he was good) and shit new characters (except Finn, I like Finn's story), but it added nothing at all to the mythos of Star Wars. Even the mediocre prequels had something to add. And I know, I loved the Force Awakens the first two times I watched it in theatres, but after rewatching and analyzing, I changed my mind. Sorry. I'll explain sometime later. Anyway, it seems the rest of the plan is doing fan service. We got another generic desert planet, another generic lush planet similar to Isla Cruses from Pirates 2... There's little to no creativity left. But all those are pre-judgements, and if the spin-offs are good and the other two Episodes have something to add to the saga, I'm okay with it. But, and this is a big but (lol), will this forever go on with countless spin-offs?
The point I'm trying to say here is that trying to tell a creative and meaningful story supported by state of the art technology, is starting to get lost as we see in Star Wars. And it seems the same with lots of other planned universes.
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